C O M P E T I T I O N I M A G E R Y
Competition imagery is an important aspect to any architectural process. Many of our artists come from an architectural background so we understand the complexity and iterative nature of designing, especially at an early stage. Often at this stage the scheme hasn't been finalised and is based upon an idea, we work to emphasise and showcase the architectural intent, focusing on the key concepts that are the basis for the design.
WEST SMITHFIELD HOTEL
JOHN ROBERTSON ARCHITECTS
Working closely with John Robertson Architects, we produced an aerial CGI of the West Smithfield area focusing on their refurbishment of a 1970's brick office building until a hotel complex. The image itself is quite heavily stylised, drawing the focus onto the JRA proposal. The project can be seen here.
